K-pop group IVE sharing a warm, intimate moment off stage. (Photo / Starship Entertainment)
IVE secured the top spot in the April 2026 girl group brand reputation rankings, maintaining its leading position despite a slight decline in overall score.
According to the Korean Business Research Institute, the rankings were based on 47,247,527 pieces of brand big data collected between March 12 and April 12. This marks a 2.88% increase compared to March’s total of 45,924,168.
BLACKPINK ranked No. 2, followed by LE SSERAFIM at No. 3, forming the top tier for the month.
IVE holds No.1 despite slight decline
IVE recorded a brand reputation index of 6,372,506, reflecting a 4.75% decrease from March’s 6,690,379. Despite the drop, the group maintained a clear lead, supported by strong performance across participation, media, communication, and community indices.
Detailed metrics show IVE achieving 141,712 in participation, 1,209,475 in media, 2,288,046 in communication, and 2,733,274 in community scores. The data indicates consistent engagement levels even amid minor fluctuations.
BLACKPINK and LE SSERAFIM maintain strong positions
BLACKPINK secured second place, continuing its steady presence in global brand visibility rankings. LE SSERAFIM followed in third, maintaining momentum within the competitive upper tier of girl groups.
Both groups benefited from sustained media attention and international fan engagement, contributing to their stable positioning.
Stylish BLACKPINK group photo showcasing edgy, modern fashion (Photo Credit: / YG Entertainment)LE SSERAFIM shines in coordinated red looks as they celebrate their win at the 2026 Golden Disc Awards. (Photo Credit / Source Music)
Overall data shows modest growth in category
The April analysis reflects a gradual increase in overall activity within the girl group category, with total data volume rising by 2.88% month-on-month. The brand reputation index combines multiple indicators, including consumer participation, media coverage, communication activity, and community engagement.
Other groups in the top rankings included aespa, TWICE, OH MY GIRL, Red Velvet, and ITZY, among others.
The institute noted that the rankings also incorporate sentiment analysis, media interest, and consumer interaction data, providing a comprehensive measure of public perception.
While IVE experienced a slight decrease in score, the group’s continued lead highlights its sustained influence in the current K-pop landscape. The April rankings also point to ongoing competition among top-tier girl groups, with positions likely to shift alongside changes in promotional activity and audience engagement.
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