Soyou discussed her successful investments and new home purchase during a recent talk show appearance. (Photo / Studio Suje YouTube Screenshot)
Former SISTAR Member Soyou Opens Up About Stock Investment Success and New Home
Singer Soyou, formerly of K-pop girl group SISTAR, revealed that a long-term stock investment ended up bringing her significant financial gains.
On May 19, Soyou appeared on the YouTube content series Desperate Appetite on the channel Studio Suze, where she candidly spoke about money management and investing.
When asked if she was known as a “queen of financial investing,” Soyou quickly denied it, saying she actually knows very little about stocks despite frequently receiving requests for investment advice.
“I really don’t know much about stocks,” she admitted. “People ask me for recommendations all the time, but honestly, I’m not an expert.”
However, Soyou explained that luck may have played a role in her success. About 10 years ago, she invested approximately 100 million KRW (around $72,000 USD) into stocks as part of learning about finance and wealth management.
She revealed that she ultimately placed the money into shares of SK Hynix and Samsung Electronics — two of South Korea’s biggest technology giants.
Soyou Moving to a New Home
According to Soyou, the investment recently became meaningful while preparing for a move to a new home.
“My mom asked me about that 100 million won investment while I was moving,” she shared. “I ended up using it to help with the move into my new house. It wasn’t exactly going ‘all in,’ but it definitely helped.”
The singer added that managing finances has become increasingly important to her as life becomes more unpredictable.
“It’s half happiness and half pressure,” Soyou said honestly. “You never know what can happen in life, so I’m studying and learning how to protect my money.”
Soyou first debuted as a member of SISTAR, one of K-pop’s most iconic second-generation girl groups known for hits like Alone, Touch My Body, and Shake It. Since the group’s disbandment, she has continued her solo music career while also becoming known for her appearances on variety and lifestyle programs.
Her latest comments drew attention online for their relatable and realistic perspective on celebrity finances, with many fans praising her practical attitude toward long-term investing and financial responsibility.
Park Minji is a K‑pop writer and journalist who delivers sharp insights and engaging stories on Korean music and culture for global readers.
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