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BTS Eyes Super Bowl Halftime Show Appearance

Author Allen Shin

Update April 14, 2026

Date April 14, 2026

BTS featured on the Rolling Stone magazine cover, dressed in black leather outfits with the headline “Back on Top.”

The global icons reclaim the spotlight — Rolling Stone celebrates BTS “Back on Top.” (Photo / Rolling Stone)

Global K-pop group BTS has expressed interest in performing at one of the world’s most-watched music stages, the Super Bowl halftime show, while outlining broader ambitions for its future activities.

In an interview published April 13 (local time) with Rolling Stone, the members discussed their long-term goals, including the possibility of appearing at the Super Bowl, widely regarded as one of the most influential events in global entertainment.

Members outline Super Bowl ambitions

Leader RM said the group is open to the opportunity, noting the growing global visibility of Korean culture. He referenced the international success of Korean film and music, adding that performing at the Super Bowl would be a meaningful milestone if the opportunity arises.

The Super Bowl, organized by the NFL, regularly attracts an audience exceeding 100 million viewers. Its halftime show has become a major platform for global pop acts, often shaping cultural trends beyond the music industry.

Member Jin also addressed the topic, referencing recent performances that expanded the scope of the event. He noted that the group has considered what their own stage might look like, while acknowledging that participation ultimately depends on being invited.

Earlier this year, the halftime show featured Bad Bunny, whose Spanish-language performance drew global attention and was seen as a shift toward broader international representation.

BTS members pose together in a studio wearing coordinated dark outfits, seated and standing against a white background. — BTS returns to Rolling Stone with a bold, unified look that captures their timeless charisma. (Photo / Rolling Stone)

Future music direction and release strategy

Beyond performance ambitions, BTS members also spoke about their evolving approach to music releases. J-Hope emphasized that simply returning to work together as a group remains a meaningful achievement, suggesting that internal creative momentum currently outweighs external benchmarks.

Suga highlighted the challenges of predicting fast-changing music trends, explaining that the group is considering more flexible release formats such as singles or mini albums. He noted that long production timelines can make it difficult to align full-length albums with shifting global tastes.

The comments reflect a potential shift in strategy, with BTS exploring ways to maintain consistency and responsiveness in a rapidly evolving industry environment.

Global tour expands across major markets

The group recently launched a new world tour, beginning with performances in Goyang, South Korea. The tour is scheduled to continue in Tokyo before expanding to North America, Europe, South America, and other parts of Asia.

Current plans include 85 concerts across 34 cities, marking one of the largest tours ever undertaken by a Korean act. Additional dates in Japan and the Middle East are reportedly under consideration, which could further expand the scale of the tour.

As BTS continues to balance global touring, new music planning, and long-term ambitions such as the Super Bowl, the group remains positioned at the forefront of K-pop’s international reach.