NewJeans member Haerin (Photo / NewJeans Instagram)
NewJeans member Haerin is set to step back into the public spotlight, marking another significant move in her return to individual activities following the group’s prolonged dispute with ADOR.
Haerin is scheduled to attend a Christian Dior Beauty photocall event at Lotte Department Store’s AvenueL Jamsil branch in Songpa District, Seoul, on Sept. 7.
The appearance is drawing particular attention as it will mark Haerin’s first official offline public event since returning to ADOR.
Other celebrities expected at the event include former figure skating champion Kim Yuna, actor Nam Joo-hyuk, Red Velvet’s Joy and actress Shin Ye-eun.
Haerin Gradually Resumes Public Activities
The upcoming appearance follows Haerin’s recent return to fashion and beauty activities.
In August, she appeared on the cover of Marie Claire Korea’s September issue in collaboration with Dior Beauty, marking her first individual project since returning to ADOR.
The pictorial attracted considerable attention from fans as Haerin had largely remained out of the public eye during NewJeans’ extended hiatus.
Her scheduled Sept. 7 appearance now takes that return a step further.
Unlike a magazine shoot or pre-produced content, the Dior Beauty event will put Haerin back in front of photographers and reporters at an official offline event.
That makes the appearance potentially significant beyond the luxury brand promotion itself.
Long-Standing Relationship With Dior
Haerin’s renewed activities also continue her long-running relationship with Dior.
She was named a Dior ambassador in 2023 and has represented the luxury house across jewelry, fashion and beauty.
Her recent Marie Claire shoot was produced in collaboration with Dior Beauty, signaling that the partnership remained active despite NewJeans’ lengthy pause in activities.
The upcoming Seoul photocall further reinforces that relationship.
For Haerin, it also provides a familiar platform for returning to public-facing schedules after a long absence.
Attention Turns to NewJeans’ Next Move
Haerin’s return to offline activities is also likely to intensify interest in what comes next for NewJeans.
Its high-profile contractual dispute with ADOR disrupted the group’s activities, leaving fans waiting for clarity over the members’ future schedules.”
Haerin has since begun gradually reappearing through individual content, starting with her magazine cover and now moving to an in-person event.
Observers should not interpret her expanding individual schedule as confirmation of an imminent NewJeans comeback. The group has not announced any specific date for a new release or full-scale promotional schedule.
That distinction matters. So far, Haerin has gradually normalized her public activities rather than confirming that NewJeans is immediately returning to the comeback cycle. Still, fans will closely watch the Sept. 7 event.
For fans who have seen little of Haerin in public during the group’s extended hiatus, her first official offline appearance since returning to ADOR represents another visible step back into the K-pop spotlight.
Key Takeaways
- Haerin will attend a Dior Beauty photocall in Seoul on Sept. 7.
- It will be her first official offline public appearance since returning to ADOR.
- She recently resumed individual activities through a Marie Claire Korea cover with Dior Beauty.
Park Minji is a K‑pop writer and journalist who delivers sharp insights and engaging stories on Korean music and culture for global readers.
📧 Contact: trustdouble@naver.com
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