TWICE Jihyo Stuns in Summer Campaign, Wraps Record Tour

TWICE member Jihyo is turning heads with her latest fashion campaign, showcasing a wide spectrum of visual concepts while continuing her group’s global momentum.

On April 30, brand Venus, Korea’s premium female underwear maker,  unveiled its summer campaign featuring Jihyo as its newest model. In the released pictorial, she effortlessly transitions across four distinct concepts, highlighting her versatility—from elegant and refined to bold and charismatic. Her expressive styling and confident presence once again underscore her reputation as one of K-pop’s most dynamic performers.

Beyond the campaign, Jihyo remains at the center of TWICE’s ongoing global success. The group has been actively touring with their world tour “THIS IS FOR,” which kicked off in Incheon before expanding across Asia and Australia, eventually reaching North America earlier this year.

The North American leg alone marked a major milestone, with TWICE performing 35 shows across 20 cities and drawing a total audience of approximately 550,000 fans—making it the group’s largest tour in the region to date.

Their achievements didn’t stop there. In late April, TWICE made history by becoming the first overseas artist—and the first K-pop girl group—to headline Japan’s National Stadium in Tokyo. Over three nights, the group delivered масштабive performances at the iconic venue, which holds up to 80,000 attendees per show, cementing their status as a top-tier global act.

As Jihyo continues to expand her influence in both music and fashion, her latest campaign serves as a reminder of her multifaceted appeal—balancing artistry, performance, and visual storytelling at the highest level.