JENNIE Designs First adidas Originals Collection for Global Launch

BLACKPINK’s JENNIE is taking her long-running relationship with adidas to a new level, helping design her first collaborative collection with the sportswear giant. The JENNIE adidas Originals collection, officially titled adidas Originals by JENNIE, will launch worldwide on Sept. 1.

The collaboration goes beyond JENNIE’s role as a global ambassador for adidas. The K-pop star participated in the design process, reinterpreting adidas Originals’ classic heritage through her own creative perspective.

Built around the theme “Functional Grace,” the collection draws inspiration from ballet, combining restrained elegance and graceful silhouettes with contemporary streetwear.

JENNIE Reimagines Ballet for adidas Originals

The JENNIE adidas Originals collection is accompanied by a campaign built around JENNIE’s creative vision.

Titled “Cosmic Ballerina: Kinematics,” the campaign places JENNIE in a surreal setting inspired by planets and the vastness of space.

Ballet movements are used to express freedom, physical beauty and energy, while the cosmic imagery expands those ideas into themes of strength and limitless possibility.

JENNIE said she wanted the collaboration to reinterpret the classic heritage of adidas Originals through her own perspective and energy.

She explained that her goal was to bring together the softness and restraint associated with ballet with the strength that exists beneath those qualities, placing the concept within an expansive and unfamiliar visual world.

The result, according to JENNIE, was intended to feel timeless yet futuristic, calm while still carrying a powerful presence.

From Ballet Shoes to adidas Tracksuits

At the center of the collection is the SUPERSTAR SQ BALLET, a new interpretation of the iconic adidas Superstar inspired by ballet pointe shoes.

The footwear uses premium leather, a lambskin lining and ribbon detailing, along with removable shoelaces. The design retains elements of the Superstar’s recognizable DNA while transforming its traditional silhouette through JENNIE’s ballet-inspired concept.

Adidas has reworked classic track pieces for the collaboration. Signature track tops and pants feature wraparound details and softer premium materials, blending elements of balletwear with contemporary street style.

The wider lineup includes layering T-shirts, wrap skirts, knitted wrap cardigans, sheer sleeveless bodysuits, sheer leggings and polar fleece half-zip hoodies.

Accessories including high knitted leg warmers and cutout socks further reinforce the ballet influence.

Rather than creating a conventional celebrity-branded capsule, the collection positions JENNIE as a creative participant in reshaping familiar adidas Originals designs.

JENNIE Expands Her Role Beyond Global Ambassador

JENNIE has worked with adidas for years as one of the brand’s most recognizable global ambassadors, appearing in campaigns that have reached audiences far beyond South Korea.

The new collaboration marks a notable evolution in that relationship.

Instead of simply fronting a campaign, JENNIE is now attaching her name and creative input to the products themselves — another example of how leading K-pop stars are moving beyond traditional celebrity endorsement roles.

For JENNIE in particular, fashion has become an increasingly significant part of her global identity alongside music.

The JENNIE adidas Originals collection brings that influence directly into product design, combining the brand’s sportswear heritage with an aesthetic shaped around her own interpretation of femininity, movement and strength.

Global Launch Set for Sept. 1

adidas Originals by JENNIE will launch worldwide on Sept. 1.

Ahead of the global release, adidas will hold a two-day launch pop-up in Seoul’s Seongsu district on Aug. 29 and 30 at Layer Studio 41.

The event will give fans an early look at the collaboration before its worldwide rollout.

With JENNIE contributing to the design, a distinct “Cosmic Ballerina” campaign and one of adidas’ most recognizable silhouettes receiving a new interpretation, the collaboration represents considerably more than another celebrity advertising campaign.

This time, JENNIE is helping shape the collection itself.

Key Takeaways

• BLACKPINK’s JENNIE has collaborated with adidas Originals on her first jointly created collection.
• adidas Originals by JENNIE launches worldwide on Sept. 1.
• JENNIE participated directly in the collection’s design process.
• The “Functional Grace” theme reinterprets ballet through contemporary streetwear.
• The collection includes the ballet-inspired SUPERSTAR SQ BALLET, redesigned tracksuits, apparel and accessories.
• A pre-launch pop-up will be held in Seoul’s Seongsu district on Aug. 29–30.

Minji Park

Park Minji is a K‑pop writer and journalist who delivers sharp insights and engaging stories on Korean music and culture for global readers.

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