BTS Jimin Tops Boy Group Individual Brand Reputation Rankings in December 2025

The December 2025 boy group individual brand reputation results have been released, and BTS Jimin has proudly secured the No.1 spot. This achievement is more than just a ranking—it reflects the powerful connection between Jimin and his fans, as well as his influence in the K‑pop industry.

Jimin’s Brand Reputation Index: 3.12 Million Points

The Korea Corporate Reputation Research Institute analyzed data from November 20 to December 20, covering 755 boy group members and extracting over 55.5 million pieces of big data.

• Participation Index: 173,824
• Media Index: 175,595
• Communication Index: 1,333,089
• Community Index: 1,438,015
• Total Brand Reputation Index: 3,120,523

Although his score dropped 28.91% compared to November, Jimin still held onto the top position. The positivity rate was an impressive 93.51%, showing overwhelming fan support.

Other Top Contenders

• No.2 G‑Dragon (BIGBANG): 3,069,846 points (down 10.88% from November)
• No.3 Jin (BTS): 2,399,809 points (down 28.81%)
• No.4 Jungkook (BTS): 2,368,601 points (down 33.22%)
• No.5 Junho (2PM): 2,206,812 points, marking a dramatic 406.09% increase

Junho’s surge was particularly striking, reflecting strong fan activity and media exposure.

What the Brand Reputation Index Means

The brand reputation index is not just about popularity—it measures consumer behavior across participation, media interest, communication, and community engagement.

In December, overall big data volume decreased by 17.92% compared to November. Brand consumption, issues, communication, and diffusion all showed declines. Yet Jimin’s brand remained resilient, with keywords like “unique,” “healing,” and “travel” dominating link analysis, while “ARMY” and “Billboard” stood out in keyword analysis.

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From a news perspective, Jimin’s No.1 ranking is backed by solid data and analysis. From a blog perspective, it’s clear that fans resonate with the emotional keywords tied to Jimin’s brand—words like “healing” and “travel” that go beyond numbers.

This ranking highlights how artists and fans together build brand value, making Jimin’s presence not only statistically strong but also emotionally meaningful.