TXT to Open Pop-Up Store for New Mini Album Release

TXT to Launch Immersive Pop-Up Store for New Album

Tomorrow X Together (TXT) will open a special pop-up store to celebrate the release of their eighth mini album, offering fans an immersive experience centered on the album’s concept.

According to BigHit Music, the pop-up store will run from April 14 to 26 at the HYBE headquarters in Yongsan, Seoul.

The event coincides with the release of TXT’s new mini album 7TH YEAR: When the Wind Stopped Briefly Among the Thorns, set to drop on April 13.

Album Concept Brought to Life

The pop-up space is designed to visually interpret the album’s theme, giving visitors a chance to experience its narrative in a physical setting.

At the entrance, a large media wall will screen the music video for the title track “Stick With You,” along with visual clips of the members. A fluorescent thorn tree—featured as a key object in the album’s official trailer—will also be installed to enhance the immersive atmosphere.

A representative explained, “We wanted fans to not only listen to the album but also experience its message through a curated space.”

Exclusive Merchandise and Collaborations

The venue will offer around 20 types of merchandise, including candles, desk mirrors, diaries, and apparel inspired by the album.

Among the highlights is a limited-edition cactus and planter set created in collaboration with Gore Plant Seoul. The item will be available exclusively at the offline pop-up store, adding to its collectible appeal.

Such exclusive items are expected to draw strong interest from fans seeking unique memorabilia tied to the album.

The pop-up store will operate on a reservation system through Weverse, with booking windows scheduled for April 9 and April 16.

Visitors who purchase the album on-site will also have access to additional events, including a lucky draw and tiered gift promotions based on purchase amounts.

Significant Comeback After Contract Renewal

TXT’s upcoming release carries added significance as it marks their first group album following their contract renewal with BigHit Music.

The album reflects the members’ honest emotions as they look back on their seven-year journey while preparing for a new chapter. The title track “Stick With You” is described as an electro-pop song driven by a powerful melody, conveying the group’s determination to pursue their dreams.

Industry Context: Expanding Fan Experiences

Pop-up stores have become a key promotional strategy in K-pop, allowing artists to extend their storytelling beyond music releases.

By combining visual installations, exclusive merchandise, and interactive elements, such events strengthen fan engagement and create additional revenue streams.

With strong anticipation surrounding the new album and its concept-driven pop-up, TXT is expected to further solidify its global fanbase.

As K-pop groups continue to innovate in fan experiences, immersive projects like this are likely to play an increasingly important role in album promotions.