Kpop fans in Indonesia call on Hana Bank to “Bring K-pop, not coal,” demanding the bank end financial support for coal projects and honor its climate pledge. (Photo Credit / Kpop4Planet)
Why is the Kpop climate campaign making headlines today? Kpop fans across Indonesia are calling out Hana Bank’s coal financing, demanding a shift toward sustainable values.
The phrase “Bring GD, not coal” has become a rallying cry, blending pop culture with climate justice. This Kpop climate campaign is not just trending—it’s redefining global fandom activism.
Kpop Fans vs. Coal Financing – What’s Happening?
On February 2, twelve Indonesian Kpop fanclubs delivered an open letter to Hana Bank’s headquarters, urging the bank to halt financial support for Harita Group’s coal-powered nickel production on Obi Island.
Despite Hana Financial Group’s 2021 “coal-free finance” pledge, its Indonesian subsidiary reportedly loaned $84 million to Harita Group, which operates a 1.6GW coal power plant and plans to expand to 4GW.
Fans argue this contradicts Hana’s ESG commitments and directly harms local communities and future generations.
Why GD and Ahn Yujin Are at the Center
Hana Bank has used Kpop stars like G-Dragon and Ahn Yujin as brand ambassadors to appeal to younger audiences. Now, fans are saying: if Hana wants to leverage Kpop’s influence, it must also reflect the values those artists represent—especially sustainability and social responsibility.
📈 The Climate Cost of Coal Financing
According to IEEFA, Harita Group’s emissions reached 10.87MtCO2e in 2024—1% of Indonesia’s total. If expansion continues, emissions could double by 2028. Fans describe this as a “carbon bomb,” and demand Hana Bank:
-End support for coal-dependent companies
-Exclude coal-based expansion projects from investment
-Strengthen climate finance policies
🌐 “Bring Kpop, Not Coal” – A Viral Campaign
Launched on Human Rights Day 2025, the “Hana, Bring Kpop not coal” campaign has united fanclubs of GD, BLACKPINK, THE BOYZ, ZEROBASEONE, and more. With over 280,000 combined followers, the movement is gaining global attention.
Fanclub @istri.jidi stated:
“We hope Hana’s partnership with GD becomes a catalyst for real change—not just marketing.”
❓ FAQ
Q: What is the Kpop climate campaign about? A: It’s a global fan-led movement urging Hana Bank to stop financing coal projects and uphold ESG values.
Q: Why are Kpop fans involved in climate activism? A: Fans believe their idols stand for positive change, and they want to protect the planet while supporting their favorite artists.
Q: What impact has the campaign had so far? A: It has sparked media coverage, pressured Hana Bank, and built a coalition of over 12 fanclubs with hundreds of thousands of followers.
✅ In summary
The Kpop climate campaign is spearheaded by Kpop4Planet, a global fan-led activist group that connects idol fandoms with climate justice, proving that pop culture communities can drive real-world environmental change.
The activist group, a fan-driven climate justice platform, was founded in 2021 by Lee Dayeon and Nurul Sarifah. It organizes global Kpop fandoms to pressure corporations and institutions, including Hana Bank, to stop financing coal projects and adopt sustainable policies.
Lee Dayeon (left) and an Indonesian activist deliver an open letter at Hana Financial Group headquarters in Seoul, calling on the bank to end support for the coal plant construction in Indonesia. (Photo Credit / Kpop4Planet)
🌱 About Kpop4Planet
- Founded: March 2021
- Founders: Lee Dayeon (South Korea) and Nurul Sarifah (Indonesia)
- Mission: Reduce the environmental impact of the Kpop industry and push companies tied to Kpop idols toward climate-friendly practices.
- Approach: Online petitions, hashtag activism, and direct campaigns targeting corporations and banks.
🔥 Key Campaigns
- “No K-pop on a Dead Planet” – Highlighted the urgency of climate action by linking fandom identity with planetary survival.
- “Plastic Album Sins” – Criticized excessive album production and bulk-buy incentives that generate plastic waste.
- Tokopedia Renewable Energy Pledge – Successfully pressured Indonesia’s largest e-commerce company to commit to 100% renewable energy by 2030.
📊 Why It Matters
- Fan Power: Kpop fandoms have millions of online followers, giving campaigns massive reach.
- Climate Impact: Harita Group’s coal expansion could double emissions by 2028, making Hana Bank’s financing a “carbon bomb.”
- Global Solidarity: Kpop4Planet emphasizes inclusivity, amplifying voices from youth, indigenous communities, and the Global South.
🧾 Author Information
Author: Kpopbreaking Team Position: team, Kpopbreaking.com Email: worldpopkorea@gmail.com Last Updated: February 3, 2026
🏁 Final Summary
The Kpop climate campaign is reshaping how fandoms engage with global issues. By demanding Hana Bank “bring Kpop, not coal,” fans are proving that pop culture can be a powerful force for climate justice.
📣 Follow Kpopbreaking.com for more breaking Kpop activism stories and share your thoughts on the movement today!
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