V Sparks ‘V-Effect’ as BTS Concert Frenzy Sweeps Mexico

V Creates ‘V-Effect’ Frenzy During BTS’ Mexico Return

BTS Returns to Mexico After Nine Years

BTS sent Mexico into a frenzy with their long-awaited return, as local media coined the term “V-Effect” to describe the explosive response surrounding member V.

BTS held three concerts on May 7, 9, and 10 at GNP Seguros Stadium in Mexico City, marking the group’s first visit to the country in nearly nine years. Ahead of the concerts, the group also visited the Mexican presidential office at the official invitation of President Claudia Sheinbaum.

British newspaper The Times highlighted the visit with the headline, “When BTS arrives, even the president is captivated,” emphasizing the immense cultural impact of the K-pop superstars.

The publication specifically spotlighted V, describing him as the member whose brief but heartfelt words captured the atmosphere of the historic moment at the presidential palace balcony overlooking Mexico City’s Zócalo Square.

Viral ‘Banderiya’ Moment Triggers Massive Fan Craze

One unexpected moment during the concerts quickly became a viral sensation online.

While greeting fans during a parade segment at the venue, V casually purchased and ate a Mexican-style corn dog known as a ‘banderiya.’

Fans rapidly spread videos of the moment across social media, sparking huge local interest. Mexican newspaper Excélsior reported that after V ate the snack, fans rushed to buy banderiyas themselves, calling the phenomenon the ‘V-Effect.

Long lines reportedly formed at food stands inside the stadium, while fan posts and reaction videos flooded social platforms throughout the concert weekend.

Beyond the viral food trend, V also drew praise for embracing Mexican culture throughout the visit. He prepared Spanish greetings for fans and recommended music by legendary Mexican artists including José José, Luis Miguel, and Natalia Lafourcade.

He additionally visited an exhibition dedicated to renowned Mexican architect Luis Barragán, further earning admiration from local audiences for his genuine interest in Mexican culture.

Minji Park

Park Minji is a K‑pop writer and journalist who delivers sharp insights and engaging stories on Korean music and culture for global readers.

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