Boy Group Brand Rankings February – BTS, Stray Kids, EXO

The boy group brand reputation 2026 rankings for February have been officially announced by the Korea Business Research Institute.

Based on big data analysis from January 7 to February 7, BTS once again claimed the top spot, showing a significant increase in their brand reputation index.

Stray Kids secured second place, while EXO ranked third despite a notable drop compared to last month. These rankings reflect not only fan engagement but also media visibility, cultural influence, and the evolving dynamics of K-pop boy groups.

February 2026 Boy Group Rankings

• 1st – BTS: Brand reputation index 9,903,378, up 24.16% from January.
• 2nd – Stray Kids: Index 3,674,527, a 3.40% rise.
• 3rd – EXO: Index 3,469,533, down 33.08% from January.
• 4th – BIGBANG: Despite fewer group activities, their legacy influence remains strong.
• 5th – SEVENTEEN: Continued global tour momentum keeps them in the top tier.
• 6th – Alpha Drive One: A rising rookie group making its first appearance in the top 10.
• 7th – ENHYPEN: Strong international fanbase engagement.
• 8th – THE BOYZ: Consistent domestic popularity.

Data Analysis

• Total data analyzed: 60,890,349 pieces, a 12.05% increase from January.
• Metrics included: consumer participation, media coverage, interaction, and community indexes.
• BTS’s keyword analysis highlighted terms like “ARMY,” “Gwanghwamun concert,” and “ARIRANG”, reflecting their cultural impact and upcoming events.
• Stray Kids showed strong association with “Billboard,” “world tour,” and “performance,” indicating their expanding global footprint.
• EXO’s decline was linked to reduced group activities, though individual members remain active in dramas and solo music.

Why the Rankings Matter

The boy group brand reputation 2026 rankings provide insight into:

• Fan engagement trends: BTS continues to dominate, but Stray Kids and SEVENTEEN show steady growth.
• Media visibility: Groups with ongoing tours or comebacks see spikes in brand reputation.
• Market competitiveness: Rookie groups like Alpha Drive One entering the rankings highlight the evolving landscape of K-pop.

❓ FAQ Section

Q: Who ranked first in boy group brand reputation February 2026? A: BTS, with a brand reputation index of 9,903,378.

Q: How did Stray Kids perform compared to January? A: Their index rose by 3.40%, securing second place.

Q: Why did EXO’s ranking drop? A: Their index fell by 33.08% compared to January, reflecting lower engagement metrics.

🧾 Author Information

Author: Allen Shin Position: Editor, Kpopbreaking.com Email: worldpopkorea@gmail.com Last Updated: February 7, 2026

🏁 Final Summary

The boy group brand reputation 2026 rankings for February highlight BTS’s continued dominance, Stray Kids’ steady rise, and EXO’s decline. With big data showing increased fan engagement overall, these rankings reflect the evolving dynamics of K-pop boy groups and the growing influence of both established acts and rookies. Follow Kpopbreaking.com for verified updates and deeper analysis.

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