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RIIZE’s “FAME” Performance at MAMA Sparks Chart Surge

At the 2025 MAMA Awards held on November 29 at Hong Kong’s Kai Tak Stadium, K‑pop group RIIZE delivered a high‑energy performance of their newly released track “FAME.” The stage, marked by dynamic choreography and striking visuals, quickly became one of the most discussed moments of the night. Within hours, the performance translated into measurable commercial success, underscoring the influence of award show stages in shaping music trends.

Rapid Chart Climb

Following the broadcast, “FAME” surged across major South Korean music platforms. The track reached #1 on the Hanteo album chart before settling at #2, while climbing steadily on Melon’s Top 100 and Bugs. International platforms also reflected the momentum: Spotify listed the song at #23 in South Korea, and Apple Music placed it at #21. The rise was particularly notable given the track had been released only five days earlier, highlighting the performance’s role in reigniting interest.

Social Media Impact

Discussion forums and social media channels amplified the effect. Clips of the performance circulated widely on TikTok and Twitter, with hashtags such as #RIIZEFAME and #MAMA2025 trending globally. Fans praised the group’s stage presence, while member Anton drew attention for delivering part of his acceptance speech in Cantonese, a gesture that resonated with local audiences and emphasized RIIZE’s international outlook.

Industry Context

RIIZE’s trajectory mirrors earlier examples of “reverse runs” in K‑pop, where songs gain renewed popularity through viral exposure. Analysts compared the group’s success to cases such as EXID’s “Up & Down” and Brave Girls’ “Rollin’,” both of which climbed charts after unexpected boosts in visibility. In RIIZE’s case, the combination of a high‑profile award show and social media virality created a feedback loop that elevated the group’s profile domestically and abroad.

Looking Ahead

Industry observers note that sustaining this momentum will be critical. Upcoming promotions, potential international tours, and new releases are expected to determine whether RIIZE can consolidate their position among leading K‑pop acts. The group’s ability to connect with fans across demographics suggests strong potential for long‑term growth.

In summary: RIIZE’s “FAME” performance at MAMA 2025 demonstrates how a single stage appearance can reshape a group’s trajectory. The rapid chart ascent, global fan engagement, and industry comparisons position RIIZE as one of the most closely watched acts in the current K‑pop landscape.