Stray Kids Promotion Ambassador Roles: Versace, LV, TH, GUESS
Stray Kids members pose before departing Incheon International Airport (Photo / iMBC screenshot)
Stray Kids Promotion Ambassador Roles
In the ever‑expanding world of K‑pop, Stray Kids have proven that their influence extends far beyond the stage.
Known for their self‑produced music, electrifying performances, and loyal fandom STAY, the group has now become a dominant force in global fashion and lifestyle branding.
Over the past two years, Stray Kids have been appointed as promotion ambassadors for some of the world’s most prestigious names, including Tommy Hilfiger, Versace, Louis Vuitton, Fendi, NACIFIC, and most recently GUESS JEANS.
On March 6, 2026, Hyunjin was officially named Global Brand Ambassador for GUESS JEANS, fronting their Spring/Summer 2026 worldwide campaign. This partnership blends GUESS’s American denim heritage with Hyunjin’s artistry, featuring denim shirts, straight‑fit jeans, striped T‑shirts, and cargo pants.
Group Ambassadorships
- Tommy Hilfiger – “Always Together” campaign
- Versace – Fashion ambassador roles
- Louis Vuitton – Luxury fashion promotions
- Fendi – Group endorsement deals
- NACIFIC – Skincare ambassador campaigns
- GUESS JEANS – Hyunjin as global ambassador
Individual Member Highlights
- Hyunjin: GUESS JEANS global ambassador; also featured in Versace and Louis Vuitton campaigns.
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Hyunjin posing in GUESS fashion campaign looks, highlighting Stray Kids’ promotion ambassador roles with global brands. (Photo / GUESS) - Felix: Strong presence in luxury endorsements, especially in Europe.
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Felix posing in Louis Vuitton luxury fashion campaign looks, highlighting Stray Kids’ promotion ambassador roles with global brands. (Photo / JYP Entertainment) - Bang Chan: Represents Fendi, Tommy Hilfiger, embodying leadership and creativity.
Fans’ Reactions
“Hyunjin looks like he was born to model GUESS.” “Felix’s Louis Vuitton campaign is iconic!” “Bang Chan representing Tommy Hilfiger makes me so proud.”
Who Is Stray Kids?
Stray Kids debuted in 2018 under JYP Entertainment with eight members: Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, and I.N. Known for their self‑produced music and powerful performances, they have become one of the leading fourth‑generation K‑pop boy groups. Their influence now extends beyond music into fashion, beauty, and global brand ambassadorships.
Final Summary
Stray Kids’ promotion ambassador roles with Tommy Hilfiger, Versace, Louis Vuitton, Fendi, NACIFIC, and now GUESS demonstrate their expanding global reach. Hyunjin’s GUESS appointment solidifies his position as a fashion icon, while Felix and Bang Chan continue to shine in luxury campaigns. Together, Stray Kids are redefining K‑pop’s role in global culture.
Author: Allen Shin Position: Editor, Kpopbreaking.com Email: worldpopkorea@gmail.com Last Updated: March 10, 2026
Allen Shin is an editor at KpopBreaking, specializing in K-pop industry news, artist activities, and breaking developments. He oversees content quality and ensures accurate and timely reporting for global audiences.
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