HYBE’s Santos Bravos Spotlight K-pop Training Impact

HYBE’s first Latin pop group Santos Bravos has highlighted how K-pop training methods shaped their development as artists, offering insight into the company’s expanding global strategy.

The group held a media day event on April 10 at HYBE headquarters in Yongsan, Seoul, where members reflected on their journey since debuting in Mexico in October last year. Santos Bravos was formed under the direction of Bang Si Hyuk as part of HYBE’s “multi-home, multi-genre” strategy, which aims to localize music production while applying K-pop’s structured system.

K-pop system shapes group identity

Members emphasized that adopting K-pop-style training played a central role in building their teamwork and performance skills. Kauê noted that the process was instrumental in helping them grow into a cohesive group.

“We were happy to be able to apply K-pop methodology during training,” he said. “It was the best system for becoming one as a group, and it taught us that with hard work, anything is possible.”

He also highlighted the mindset instilled during training, recalling a phrase often shared among members about embracing challenges. According to Kauê, the experience reinforced discipline and a strong sense of responsibility toward fans—values commonly associated with K-pop artists.

The group’s concept combines the free-spirited essence of Latin pop with the precision and polish of K-pop, a fusion that industry observers say is contributing to their growing international recognition.

Global stages and debut EP build momentum

Since their debut, Santos Bravos has quickly expanded its presence on major stages. The group performed at Paris Fashion Week earlier this year, appearing in designer Willy Chavarria’s Fall/Winter 2026 show “Eterno.” They also joined Latin pop icon Shakira as guest performers at her Mexico concert and took part in Colombia’s Estéreo Picnic festival in March.

Their first EP, DUAL, has further strengthened their profile. The release showcases contrasting elements of the group’s identity, blending youthful energy with more intense, instinct-driven sounds. Tracks on the album explore genres such as reggaeton, Brazilian funk, and club music, reflecting a broad musical spectrum.

Kauê described the EP as a defining project for the group. “This is our first EP and an opportunity to present our music and artistry to the world,” he said. “Listeners will be able to experience our diverse colors and emotions.”

Fellow member Kenneth added that the album captures both sides of the group’s identity. “It reflects both the ‘Santos’ and ‘Bravos’ aspects of who we are,” he explained, noting that the project aims to present the group in its most authentic form.

Expanding activities in Korea and beyond

Santos Bravos recently arrived in South Korea on April 4 and is scheduled to remain for about a week, participating in music shows and various promotional activities. The visit marks another step in connecting with the K-pop ecosystem while continuing to build their global fanbase.

Their emergence comes as HYBE accelerates efforts to expand its influence across different regions and genres. By applying the K-pop system to local markets, the company aims to create globally competitive acts that resonate across cultural boundaries.

As Santos Bravos continues to bridge Latin pop and K-pop, industry watchers are closely monitoring how the group’s hybrid approach will shape its long-term trajectory in the international music scene.

David Kim

David Kim is a senior author at KpopBreaking, focusing on major K-pop events, industry trends, and global entertainment news. He has experience covering large-scale concerts and international promotions.